Watts Digital Leads

Stop Sharing Your Leads With 5 Other Contractors

Every lead sold here goes to one buyer — you. Pick your trade, county, and lead stage, then order in minutes. No subscriptions, no contracts, no shared leads.

See Pricing & Order Leads How It Works
Solar available now · 50% deposit, balance due on delivery
The Problem With Buying Leads

Most "Leads" Aren't Really Yours

3–5x

Sold to Your Competitors Too

Most marketplace leads get resold to three to five contractors at once. You're not getting a customer — you're getting a race to see who calls back first.

5–15%

That's the Close Rate on Shared Leads

When five companies are quoting the same homeowner, the job usually goes to whoever's cheapest — not whoever's best. Exclusive leads routinely close 2–4x higher.

$500+

Real Cost Per Booked Job

A "cheap" $30–50 shared lead sounds like a deal — until the low close rate means your actual cost per booked job is higher than a premium exclusive lead would've been.

Every lead here goes to one buyer. You.

Watts Digital / Watts Digital Leads / Order

Configure Your Lead Order

Pick your trade, county, and quality tier. See your exact price before you pay a dollar — no calls, no back-and-forth.

Step 1 — Select Your Trade
Available
Solar
Coming Soon
Roofing
Coming Soon
HVAC
Coming Soon
Windows
Coming Soon
Plumbing
Coming Soon
Fencing
Coming Soon
Other
Don't see your trade listed as available? Join the waitlist to be notified when it launches.
Transparent Pricing

Three Lead Stages. Pick Your Level of Confidence.

The more we verify before delivery, the higher the price — and the higher your close rate. All pricing below is per lead, 10-lead minimum.

Raw

Self-reported details, unverified beyond what's collected at signup.

$90
per Solar lead — other trades priced in table below
  • Name, phone, email, address
  • Basic project details
  • Fastest turnaround

Phone-Qualified

We personally call and verbally confirm interest and details before you get it.

$240
per Solar lead — other trades priced in table below
  • Everything in Raw
  • Verbal confirmation of interest
  • Homeowner status confirmed
  • Higher close rate

Phone-Qualified + Booked Appointment

Verbal confirmation, trade-specific documentation, plus a booked, confirmed appointment with your sales team.

$450
per Solar lead (includes electric bill + booked appointment) — this tier is rolling out to other trades as they launch
  • Everything in Phone-Qualified
  • Trade-specific documentation
  • Solar: electric bill included
  • Booked, confirmed appointment scheduled
  • Highest close rate
Trade Raw Phone-Qualified Phone-Qualified + Documentation
(+ Booked Appointment where noted)
Solar $90 $240 $450 (+ bill + booked appointment)
Roofing $105 $175 $250 (+ roof photos/age)
HVAC $75 $125 $215 (+ system age/photos)
Windows $65 $105 $160 (+ window count/photos)
Plumbing $55 $95 $150 (+ issue photos/details)
Fencing $55 $95 $150 (+ linear footage/photos)
Other Custom quote — join the waitlist

Fixed price per lead, 10-lead minimum order — no negotiating within a range. Solar is orderable now, including the Phone-Qualified + Booked Appointment tier; other trades will add the booked-appointment upgrade as they launch. Pricing reflects current market rates and may be refined as order volume grows.

Volume Pricing

Order More, Pay Less Per Lead

Discount applies automatically at checkout based on total quantity ordered — no promo code needed.

10–24 Leads
Full
Price
25–49 Leads
5%
Off
50–99 Leads
10%
Off
100+ Leads
15%
Off

Discount applies to the total order quantity within a single trade and county selection. 10-lead minimum order applies at every tier.

How It Works

From Order to Inbox, Step By Step

1

Configure Your Order

Pick your trade, county, lead stage (Raw, Phone-Qualified, or Phone-Qualified + Documentation), and quantity. You'll see your exact total, including any volume discount, before you pay anything.

2

Pay Your 50% Deposit

Your deposit directly funds the ad campaign that generates your leads — it's not just a booking fee. This is what puts your order into production.

3

We Build & Run Your Campaign

Campaigns are targeted specifically to your selected trade and county. Raw leads are delivered as captured — no phone call, no verification beyond what the homeowner submits. If you ordered Phone-Qualified or Phone-Qualified + Documentation, every lead is personally called and verified before it's counted toward your order. Timeline to first leads varies by trade and county — we'll give you a realistic estimate once your order is placed rather than a generic promise.

4

Leads Delivered As They're Ready

Leads are sent to you as soon as each one is captured and qualified — you don't wait for the full batch before you start working the first ones.

5

Balance Invoiced On Delivery

Once your full order is delivered, we invoice the remaining 50%. No surprise charges, no recurring subscription — you only pay for what's delivered.

→
Optional Add-On

Want Your Leads Landing Straight in a CRM?

Instead of managing leads by email, we can help you set up a CRM so incoming leads route directly into follow-up sequences and pipeline stages — no manual exporting, no copy-pasting contact info between systems. We'll walk you through the setup on request.

Ask about CRM setup when you order →
Questions

Before You Order

Yes. Every lead is sold once, to one buyer. It's never resold or shared with another contractor after it's delivered to you.
Raw leads are delivered exactly as submitted — no phone call, no verification. Phone-Qualified leads are personally called to verbally confirm interest and details before delivery. Phone-Qualified + Documentation (for Solar: + Booked Appointment) adds trade-specific documentation and, for Solar, a confirmed scheduled appointment with your sales team.
If a lead is invalid — disconnected number, fake information, or outside your ordered county — we'll replace it with a new lead at no additional cost. We don't issue cash refunds for individual leads, but we stand behind the validity of what's delivered.
It depends on your trade and county — demand and campaign setup time both vary. Rather than give you a generic promise, we'll give you a realistic delivery estimate once your specific order is placed.
Solar is where we already have lead generation running today. We're standing up campaigns for other trades as demand comes in — join the waitlist for your trade and we'll notify you the moment it's live.
All 58 California counties. Pick your county when you configure your order.
You pay 50% upfront to place your order — this funds the campaign that generates your leads. The remaining 50% is invoiced once your full order has been delivered. No subscriptions, no recurring charges.
You can select as many counties as you want within a single order — your 10-lead minimum and volume discount apply to your combined total across all selected counties, not per county. Trades work differently: each order covers one trade, so if you need leads for more than one trade, place a separate order for each.
Yes — we can help you set up a CRM so incoming leads route directly into your follow-up sequences instead of landing in your inbox. Ask us about this when you place your order.

Stop Splitting Leads With Your Competitors

Configure your order in under two minutes. Solar is live now — pick your county, choose your lead stage, and see your exact price before you pay anything.

Configure Your Order →

Need a Website Too?

Leads are only as good as where they land. Watts Digital also builds done-for-you sites and funnels for home service contractors.

See Website Builds →