Watts Digital — Done For You
Your phone should be
ringing every week.
We build the website, lead funnel, and follow-up system that generates consistent leads for your contracting business — then hand you the keys.
400+
Deals closed from organic leads
10 yrs
Home services experience
7 days
Fastest build turnaround
$797
Starting price — no retainer
Sound familiar?
Your work is excellent.
Your leads are not.
Most contractors are great at the job. The problem is nobody can find them — or the leads they do get come from platforms that own the relationship, not them.
Paying for leads you don't own
Angi, HomeAdvisor, and Thumbtack charge you per lead — then sell the same lead to three other contractors. You're bidding against yourself every time.
A website that does nothing
Most contractor websites are digital business cards. No lead capture, no follow-up, no tracking. Visitors land and leave without you ever knowing they were there.
Referrals dry up without warning
Referrals are great — until they're not. One slow month and there's nothing in the pipeline. A lead system runs 24/7 whether you're on the job or not.
No time to figure out the tech
You're running a crew, quoting jobs, and closing deals. Building a funnel from scratch isn't where your time should go — that's what we're here for.
Ad spend with no system behind it
Running Facebook or Google ads to a homepage that has no form, no tracking, and no follow-up is burning money. Ads only work when there's a real funnel behind them.
Competitors showing up above you
When a homeowner searches for your trade in your city, your competitors are showing up first. Local SEO pages and a Google Business Profile fix that — permanently.
There's a better way to get leads — and you can own the whole system.
We built Solar With Watts from zero to 400+ closed deals using nothing but organic search and a lead funnel we own outright. No Angi. No shared leads. No monthly platform fees. We build the same system for you.
Do the math
You're already spending this money.
Just not on something you own.
Compare what most contractors pay for leads today versus a system that works for you permanently — with no monthly fee and no competing bids.
❌ What you're doing now
Angi / HomeAdvisor — $80–150 per leadSame lead sold to 3 other contractors. You're competing before you even pick up the phone.
Facebook ads — $200–400 per booked callNo follow-up system. Lead goes cold if you don't answer in 5 minutes.
Monthly platform fees — foreverStop paying, stop getting leads. You own nothing.
No tracking — no idea what's workingYou can't improve what you can't measure.
✓ Watts Digital lead system
One-time build fee — no monthly platform costPay once. Your funnel works forever. No price hikes, no surprises.
Every lead is yours — not shared with anyoneName, phone, email — direct to you the moment they submit.
Automated follow-up runs while you're on the job5-email nurture sequence keeps leads warm without you lifting a finger.
GA4 tracking — you see exactly where leads come fromKnow what's working. Double down on what converts.
The real cost comparison
5 Angi leads = $750 gone.
T1 build = $797. Yours forever.
Angi — 5 shared leads
$750
Each lead also sent to 3 competitors. Recurring monthly.
Watts Digital T1 build
$797
One-time. Leads go only to you. Funnel runs indefinitely.
Your advantage at month 6
$3,703
Saved vs. continuing Angi at $750/mo — while your funnel keeps generating.
The T1 build pays for itself the moment it captures your first owned lead — a lead no one else receives, with automated follow-up already running behind it.
EW
"I built this system for my own solar business. 400+ closed deals. Zero Angi. Zero HomeAdvisor. Every lead came through a funnel I own."
Solar With Watts runs on the same lead system we build for you. 27 confirmed leads in 90 days from organic traffic alone. A calculator page converting at 1.57%. A follow-up sequence that nurtures leads while I'm on the road. The proof is live at solarwithwatts.com — go check it yourself.
Ed Watts — Founder, Watts Home Services LLC · 10 years home services · 400+ closed deals
Pick your build
Three tiers. One goal.
Leads you own.
Every tier delivers a working lead capture system. The difference is depth — how many pages, how much automation, and how aggressively you want to own your local market.
Tier 1
Lead Starter
$797
7-day delivery
What's included
1 lead capture landing page built for your trade and service area
Tally form — name, phone, email, service type direct to your inbox
Thank-you page with next-step instructions for the lead
1 automated follow-up email fires within 5 minutes of form submit
GA4 install — track every lead from day one
Google Business Profile setup and optimized
Best for
Contractors with no web presence who need leads fast
Testing a new service area or trade before going all in
Most popular
Tier 2
Lead System
$1,997
14-day delivery
Everything in T1, plus
Full 3-page website — homepage, services, contact/estimate
Dedicated lead capture page — ad-ready, separate from homepage
5-email nurture sequence — keeps leads warm automatically for 14 days
GA4 + GTM full install — source/medium tracking so you know exactly where leads come from
1 city or service SEO page — built to rank in your primary market
Best for
Established contractors ready to replace Angi with an owned system
Anyone running or planning to run paid ads who needs a real funnel behind them
Tier 3
Growth Engine
$3,497
21-day delivery
Everything in T2, plus
3 additional city or service pages — 4 total SEO pages targeting your market
Paid ad landing page — no nav, single CTA, UTM tracked, built for Google or Meta
Review generation sequence — 3-email Brevo flow that turns completed jobs into Google reviews
4-week GBP post calendar — written, scheduled, and ready to publish
30-day support window — fixes, tweaks, and tracking gaps covered post-launch
Best for
Contractors who want to dominate local search across multiple cities or services
Businesses ready to run paid ads with a complete funnel and tracking system behind them
Not sure which tier is right for you? Select "Not sure yet — help me decide" in the application and we'll recommend the right fit based on your trade, market, and goals.
Simple process
Apply today.
Leads in as little as 7 days.
No long onboarding calls. No back-and-forth. You fill out the application, we confirm your build slot, and we get to work. Here's exactly what to expect — and what it costs.
01
Apply and get confirmed
Fill out the application below. We review every submission personally and reply within 24 hours to confirm your build slot and send a payment link.
02
We build your system
Once payment is confirmed we start immediately. You get daily progress updates and a walkthrough before anything goes live.
03
Your leads start coming in
We hand over your credentials and walk you through the system. Every lead belongs to you — name, phone, email, direct to your inbox.
T1 example timeline — 7 days from application to first lead
Day 0
Application in
You submit — we review within 24 hrs
Day 1–2
Build starts
Payment confirmed, page and form in progress
Day 5–6
Review and approve
You review the build, we make final tweaks
Day 7
Live and tracking
Credentials handed over, GA4 confirmed firing
What you need to provide
We handle everything else — copy, design, forms, automations, tracking, and GBP setup.
Business name, license number, and phone
Your service area and primary trade
Email address for leads to be delivered to
Squarespace account — Basic Commerce plan (~$23/mo). You own it, we build inside it. We'll walk you through setup in under 10 minutes.
Domain name — (~$20/yr via Squarespace or Namecheap). We'll help you pick and connect it.
1–2 photos of your work — optional but improves conversions
30 minutes for a final walkthrough call
Ongoing costs after your build
These are third-party platform fees paid directly by you — not to Watts Digital. No hidden charges, no monthly retainer from us.
Squarespace hosting
Basic Commerce plan — required to run your site and forms
~$23/mo
Domain name renewal
Annual renewal via Squarespace or Namecheap
~$20/yr
Brevo email platform
Free up to 300 emails/day — most contractors never need to upgrade
Free
Google Business Profile
Always free — we set it up, you verify via Google's process
Free
GA4 + GTM tracking
Google's tools — always free
Free
Watts Digital build fee
One-time — no retainer, no monthly fee from us, ever
One-time
Google Business Profile verification heads-up
We set up your GBP completely — but Google requires the business owner to complete verification directly. This typically takes 3–14 days via postcard, phone, or video verification. This is Google's process and outside our control. We walk you through every step so there are no surprises.
What we handle — everything else
You focus on the job. We build the system.
Page copy and design
Tally form setup and wiring
Email automation build
GA4 and GTM install
GBP setup and optimization
Domain connection
Mobile optimization
Final walkthrough call
Credential handover
Is this for you?
If your phone rings,
this system works for you.
Watts Digital builds lead systems for any local service business where customers call, book, or request a quote. If you do the work in person and need a steady flow of inbound leads — this is built for you.
We build for businesses like these
Solar
Roofing
HVAC
Plumbing
Fencing
Concrete
Windows
Electrical
Landscaping
Pool service
Pest control
House cleaning
Auto detailing
Pressure washing
Tree service
Painting
Appliance repair
Handyman
Moving
Pet grooming
Photography
Real estate
Insurance
Bookkeeping
Tutoring
Massage therapy
+ any local service
✓ This is a great fit if you...
Run a local service business and need a consistent flow of inbound leads
Are currently paying Angi, Thumbtack, or HomeAdvisor and tired of shared leads
Have no website or a site that doesn't generate leads and want that fixed fast
Want to run Google or Facebook ads but need a real funnel behind them first
Are serious about growth and willing to invest $797–$3,497 one time to own your lead source
✗ This is not a fit if you...
Run an e-commerce or product-based business — this system is built for service businesses only
Are not ready to invest in a real system — if you're looking for a $99 website, this isn't it
Want someone to run your ads or manage your SEO ongoing — we build and hand over, we don't manage
Are not operating legally — we require a valid business license or registration for all builds
Expect overnight results from organic SEO — paid ads drive fast traffic, organic builds over 90+ days
One thing we require from every client
You need to be serious about follow-up. We build the system that captures the lead and starts the nurture sequence automatically — but the close is still on you. A lead that submits a form at 9pm needs a call back by 9am. The best funnel in the world doesn't work if the phone goes unanswered. If you're ready to work the leads we generate, we're ready to build your system.
Common questions
Everything you need to know
before you apply.
No fluff. Straight answers to the questions we get asked most before a contractor or business owner commits.
How is this different from hiring a web designer?
Most web designers build websites. We build lead systems. The difference is everything that happens after someone lands on the page — the form, the automated follow-up email, the GA4 tracking that shows where leads come from, and the GBP that drives local search traffic. A typical web designer hands you a finished site and walks away. We hand you a complete lead capture funnel with every component wired together and confirmed working before we close the project.
How long does it actually take before I get my first lead?
The build goes live in 7–21 days depending on your tier. Paid traffic (Google Ads or Meta Ads) can generate leads from day one once the funnel is live — you control the speed by turning on ad spend. Organic search traffic from your city pages takes 60–90 days to build. Most clients see their first organic leads within 30–60 days of going live. If you want leads immediately, plan to run a small ad budget alongside the organic build.
Do I need any technical skills to manage this after you hand it over?
No. Squarespace is built for non-technical users — if you can update a Facebook post you can manage your site. We walk you through the full system on the handover call so you understand exactly what you own and how it works. The email automation runs on its own. GA4 tracks silently in the background. Your only job is to answer the phone when a lead comes in and follow up within the hour.
What if I already have a website — can you just add the funnel?
Yes — T1 is built for exactly this situation. We build a standalone lead capture page that can live on your existing domain as a new page, completely separate from whatever you already have. We don't touch your existing site — we just add the converting page, wire the form, set up the follow-up email, and install GA4. Your current site stays exactly as it is.
Why do I need to pay for Squarespace separately — why can't you host it?
Because you need to own your platform. If we hosted your site, you'd be dependent on us — and if anything ever changed with our business, your leads stop. Squarespace is ~$23/month and you control it completely. We build inside your account, hand over the credentials, and you never have to worry about losing access to your own website. Ownership is the whole point of this system.
What happens if I'm not happy with the build?
We build to a review-and-approve process — nothing goes live until you've seen it and signed off. If something isn't right during the review phase we fix it before launch. We include one round of revisions on every build at no additional cost. We won't close the project until you're satisfied the system is working correctly — form submitting, email firing, GA4 tracking confirmed.
Can you run my Google Ads or Facebook Ads after the build?
Not at this time. Watts Digital is a build-and-hand-over service — we don't offer ongoing ad management. What we do build is a fully ad-ready landing page (T2 and T3) with UTM tracking wired into GA4, so when you're ready to run ads you have a proper funnel to send traffic to. Many clients run their own ads after we hand over the system, or hire a separate ads manager once the funnel is in place.
I'm not in California — do you build for businesses in other states?
Yes. The lead system we build works in any market in the US. Squarespace, Tally, Brevo, GA4, and Google Business Profile all work nationwide. We write copy specific to your city and service area regardless of where you're located. The Solar With Watts proof of concept is California-based, but the funnel architecture is market-agnostic.
Is there a guarantee?
We guarantee the build — every deliverable in your tier will be completed, tested, and confirmed working before we close the project. We cannot guarantee a specific number of leads — lead volume depends on your market, your trade, and whether you drive traffic via ads or organic search. What we can guarantee is that when a lead does land on your page, the system captures them, follows up automatically, and tracks where they came from. The funnel will work — filling it with traffic is a shared responsibility.
Still have a question?
Apply below and ask it in the final field — we read every application personally and will answer before confirming your build slot.
Apply now — slots are limited
Ready to own
your lead source?
Fill out the application below. We review every submission personally and reply within 24 hours to confirm your build slot and next steps.
No commitment to apply
Reply within 24 hours
Payment only after slot confirmed
Every application reviewed personally
Watts Digital — Build Application
Takes about 3 minutes to complete
You own everything
Your site, your domain, your leads. We build inside your accounts and hand over full credentials at launch.
Nothing goes live without your approval
You review and approve the build before launch. One round of revisions included at no extra cost.
No retainer. Ever.
One-time build fee. No monthly invoice from us. Your only ongoing costs are Squarespace (~$23/mo) and your domain (~$20/yr).